FNBT Wins 2022 WebAward from Web Marketing Association
Release date: 9/19/2022
Beloit, WI – First National Bank and Trust (FNBT) has been recognized by the Web Marketing Association as a winner of its global 2022 WebAward Competition for Best Bank Website with its entry title of “A Better Digital User Experience.”
The Best Bank Website award represents the top-level award in the industry. Each website in the competition was assigned three or more expert judges who were given the company’s mission statement and target audience, but were not told which industry category the site was in. Judges provided scores for seven different criteria after reviewing a website: Design, Innovation, Content, Technology, Interactivity, Copywriting, and Ease of Use.
FNBT ranked highest in the areas of Design, Content, and Ease of Use. One judge noted the site is “very easy to navigate, with lots of interesting articles, pleasant and probably engenders confidence to their clients/users.” No other websites in the bank category scored high enough to win the secondary award of Bank Outstanding Website, and only five other websites scored high enough to win the tertiary award of Bank Standard of Excellence.
"Website development is constantly evolving to take advantage of new technology and better meet the needs of the online audiences," said William Rice, president of the Web Marketing Association. "This year, the WebAwards competition received remarkable entries from around the world that show impressive creativity and functionality. We congratulate all of our winners for developing websites that deliver for their audiences."
“FNBT’s website is a great source of information, sound advice, and resources for our customers and community family,” said Don O’Day, Chief Operating Officer at FNBT. “We’re honored to be recognized by the Web Marketing Association with the 2022 Best Bank Website award for our work.”
About Web Marketing Association:
The Web Marketing Association is working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of Website development and marketing on the Internet. Since 1997, the Web Marketing Association’s annual WebAward, Internet Advertising Competition and MobileWebAward award programs have been helping interactive professionals promote themselves, their companies, and their best work to the outside world. Now in its 26th year, the WebAward Competition is the premier award event for Web developers and marketers worldwide.
About First National Bank and Trust:
First National Bank and Trust Company is a family-focused, community bank headquartered in Beloit, Wisconsin. Chartered in 1882, First National Bank and Trust has grown to be a leading financial services institution offering products and services for consumers and businesses, as well as trust, retirement services, investment management, brokerage and insurance. We now serve nearly 30,000 households in 13 communities and 16 locations in Southern Wisconsin and Northern Illinois with assets of approximately $1.5 billion. We treat our customers, employees, shareholders and communities like family, with a goal of helping all our families succeed. Providing Sound Advice and delivering an exceptional experience has positioned First National Bank and Trust as a Stateline leader in the industry. For additional information, visit www.bankatfirstnational.com.
First National Bank and Trust: “Give us a try. We’ll treat you like family.”