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Business owners planning their business's brand on a whiteboard

Branding Your Business

Developing a clear message describing your brand can sound easy, but it can be really challenging, especially for new businesses that don't know where to start. Maintaining consistency across all platforms is crucial for building recognition and trust with your audience.
business owner writing her business plan on sticky notes

Creating a Marketing Plan

A marketing plan is essential for getting your product into the hands of your target market. A strategic marketing plan ensures more effective marketing and maximizes the impact of your advertising budget.
Happy business owner shaking employee's hand

Attracting and Retaining Quality Employees

Attracting and retaining quality employees is crucial for business success, as experienced and satisfied employees drive higher profits and better customer service. By offering resources and a suitable work environment and culture that employees favor, businesses can build a dedicated workforce that contributes to long-term growth.
Startup employees looking at graphs and charts analyzing their marketing strategy

Affordable Marketing Strategies for Startups

Running a startup is thrilling, but strategic planning is essential to attract customers without overspending. Focusing on effective and cost-efficient marketing techniques is an excellent way to build a loyal customer base eager to share your brand.
Woman putting coins in a jar next to stacks of coins

What is a CD Ladder and How to Build One

CDs typically offer higher interest rates than traditional savings accounts. See how you can make the most of those higher rates with CD laddering.
 

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