FNBT Employees Earn National Certifications
Release date: 7/23/2015
Beloit, WI – First National Bank and Trust (FNBT) is proud to announce that two employees have recently earned national certifications.
Chelsea Ballou, assistant vice president, marketing innovations and analytics officer, has earned the designation of Certified Financial Marketing Professional (CFMP) through the Institute of Certified Bankers (ICB), a subsidiary of the American Bankers Association (ABA). The CFMP certification recognizes knowledge and competence for marketing professionals within the financial services industry, testing candidates in five categories: financial principals, laws and regulations, market research, marketing plans, and marketing components. Ballou has 10 years of marketing experience, five of which with FNBT’s marketing department. She graduated from Lewis University with a Bachelor of Science degree in Marketing and earned a Masters of Business Administration degree from Cardinal Stritch University in 2011. She is a member of the ABA Marketing Network, graduated from the ABA School of Bank Marketing and Management (SBMM) in 2008. As marketing innovations and analytics officer for FNBT, Ballou is responsible for new marketing channel strategies, marketing analytics and sales performance initiatives, as well as management of Search Engine Optimization (SEO), Pay-Per-Click (PPC) to drive online account opening.
Through the Society for Human Resource Management (SHRM), Anna Toye, has earned the designation of SHRM-Certified Practitioner (SHRM-CP). This competency-based certification within the human resources (HR) industry demonstrates critical thinking, thorough knowledge of HR concepts and requirements, as well as tests for the behavioral competencies required to effectively apply knowledge in the modern workplace. Toye, who joined FNBT in 2004, also holds the Professional in Human Resources (PHR) certification through the HR Certification Institute since 2007. As the human resource manager for FNBT, Toye is responsible for staffing and employee relations for the bank. She is a graduate of Loras College in Dubuque, Iowa.
First National Bank and Trust Company is a family-owned, community bank headquartered in Beloit, Wisconsin. Chartered in 1882, First National Bank and Trust Company now serves more than 27,000 households in 9 communities and 12 locations in Southern Wisconsin and Northern Illinois with assets of approximately $820 million. Commitment to full service banking, investments, asset management, exceptional service, and Sound Advice has positioned First National Bank and Trust Company as a Stateline leader in the industry. For additional information, visit www.bankatfirstnational.com.