Chelsea Ballou Joins NHA Board
Release date: 3/30/2017
Beloit, WI – First National Bank and Trust (FNBT) is pleased to announce that Chelsea Ballou, marketing innovations and analytics officer, has been appointed to serve on the board of directors of Nutrition and Health Associates (NHA) in Janesville, WI, a private, not for profit organization dedicated to maternal and child nutrition and health.
“First National Bank and Trust has been a great supporter of NHA for many years,” said Susan Stein, Executive Director of NHA. “Chelsea’s marketing background and expertise will be an asset to our board of directors as we focus on our mission of promoting good nutrition and health choices though educational programs and community outreach.”
In her role at FNBT, Ballou is responsible for new marketing channel strategies, marketing analytics and sales performance initiatives, as well as Search Engine Optimization (SEO). She has an extensive background in website management, direct mail marketing, and project management, all of which will also support the needs of NHA as they continue to serve the Janesville and Beloit communities.
Ballou is a member of the American Bankers Association (ABA) Marketing Network and graduated from the ABA School of Bank Marketing and Management (SBMM) in 2008. In 2015, she earned the designation of Certified Financial Marketing Professional (CFMP) through the Institute of Certified Bankers (ICB), a subsidiary of the American Bankers Association (ABA). Ballou is also a member of the Government Affairs Advisory Council for the Greater Beloit Chamber of Commerce. She resides in Roscoe, Illinois with her husband and three children.
About First National Bank and Trust:
First National Bank and Trust Company is a family-owned, community bank headquartered in Beloit, Wisconsin. Chartered in 1882, First National Bank and Trust Company now serves nearly 30,000 households in 13 communities and 16 locations in Southern Wisconsin and Northern Illinois with assets of approximately $1.2 billion. Commitment to full service banking, investments, asset management, exceptional service, and Sound Advice has positioned First National Bank and Trust Company as a Stateline leader in the industry. For additional information, visit www.bankatfirstnational.com.
About Nutrition and Health Associates:
NHA is a private, not for profit, maternal and child nutrition and health organization established in 1983. Dedicated to promoting good nutrition and health choices by offering educational programs, community resources and nutrition consultant services in the communities we serve. For more information, visit www.nhawic.org.